HOPE - Why hope is better for business
Experts fear for the future – of the environment, the financial sector, consumption, the big western powers with their ageing populations. But fear is not what people want. They embrace anyone who offers hope at this time. It is hope that transformed an unknown American into the world’s most powerful man; hope drives sales of organic products; hope makes us donate money to good causes. Tomorrow’s markets do not belong to the fear-mongers but to the generators of hope – the dreamer is the true realist. Only those who think of others can do themselves good, because serving comes before earning. The change from predatory capitalism to the capitalism of hope has begun.
How you benefit
Up-to-date trend analyses and examples from best practice will give you an insight into a megatrend with market potential and you will gain inspiration and ideas for products, services and communication.
Key questions
- How does hope arise?
- What does hope mean in terms of economic capital?
- What opportunities does this trend create?
- What kind of hope is being marketed?
- What products and services benefit from this trend?
- How are virtuous rather than vicious circles created?
Participants
Forward-looking thinkers who understand trends in society and are in search of new business ideas: Marketing managers, product managers, brand managers, purchasing directors, communication managers, advertising agents, strategic planners, R&D directors, business development managers, consultants, etc.