FREECONOMY
How the Radical Price Revolution is Changing People
It won’t be long before almost everything’s available for free: information, travel, even food – “unselling”. The for-free mentality of the virtual markets is dramatically influencing the way we behave. A revolution is in the making, and no sector is immune to it. This is because “free” is more than just a new business model, it’s a new way of thinking and living.
Everything from travelling and communication to fashion and food has become cheaper for the younger generations, and for the even younger – the “digital natives” – “for free” is now becoming the norm. The relationship between free and cheap, expensive and unaffordable, is being redefined. Giving is suddenly not just better than taking – it’s also more lucrative. If we want to retain control of the market, we have to give away our products for nothing. But which business models and ideas are we to use?
But who are the new providers and which cartels and barriers will be the next to fall? What do consumers want and what’s going to happen to brands? What’s the new currency called and how can we still earn money in the “freeconomy”? And where are the trend‘s limits? Come and listen to proven experts discussing possible answers to these questions at the Gottlieb Duttweiler Institute (GDI).