Brandwashed

Martin Lindstrom

Martin Lindstrom is one of the most respected branding experts in the world. The marketing- and communication specialist founded his first advertising agency at the age of twelve. Later he founded and ran the internetbranches of the advertising network of BBDO in Europe and Asia. Lindstrom distilled his twenty years of real-life marketing experience into an amazing code of practice. As an author he’s a star in branding-literature: «Buy-ology», «Brandchild» and «Brand Sense» were on the bestseller lists. He’s latest book «Brandwashed» will be published in September 2011.