Mirjam Hauser

Mirjam Hauser is a researcher at the Gottlieb Duttweiler Institute (GDI ). She analyses changes in society, business and consumption, with a focus on consumer behaviour, nutrition and home living. She studied social and business psychology and political sciences at the Universities of Zurich and Granada and has a Master of Science degree. She has previously worked as a researcher and advisor at BBDO Consulting and as a member of the diplomatic service at the Swiss Embassy in Buenos Aires.

"Measuring salient food attitudes and food-related values. An elaborated, conflicting and interdependent system"

Publications GDI

European Food Trends Report. Perspektiven für Industrie, Handel und Gastronomie [Prospects for industry, trade and gastronomy]. GDI Study No. 29, 2008

Statusfaction. Was wir morgen für unser Ansehen tun [Statusfaction. What we'll be doing tomorrow to boost our image]. GDI Study No. 28, 2008

Vertrauen 2.0 – Auf wen sich die Konsumenten in Zukunft verlassen [Trust 2.0 – whom customers will trust in the future]. GDI Study No. 25, 2007

Zukunft des Wohnens – Wie wohnt die Schweiz morgen? [The future of home living – how the Swiss of tomorrow will be living] In: Wohnspiegel, published by Spielraum – Stiftung Wohnkultur, 2007

Lecture topics
  • Megatrends in business and society
  • Consumer trends: values, aspirations and lifestyles
  • European food trends
  • The future of home living