Dr. Martina Kühne is Senior Researcher at the Gottlieb Duttweiler Institute (GDI ). She analyses economic and social changes and their impact on retailing and the consumer-goods industry, and is the author of a number of studies focusing broadly on shopping.
After completing her business studies in Zurich and Barcelona, she did a doctorate at the University of Zurich's Department of Marketing, with a thesis entitled "Die Stadt als Marke" (The City as a Brand).
Publications GDI
Shopping and the City 2020 - Wie die Städte von morgen Konsumenten anziehen [Shopping and the City 2020 - How tomorrow's cities will attract consumers]. GDI Study No. 26, 2007
Discount forever - Wie sich das Erfolgsformat für die Zukunft rüstet [Discount forever - How a successful sales format is making itself fit for the future]. GDI Study No. 30, 2008
GDI-Studie Nr. 30, 2008
Various commissioned studies for retail and service companies, the consumer-goods industry and NGOs.