About Us

The Gottlieb Duttweiler Institute (GDI) is an independent think tank in economics, society and consumption. The trend research institute based in Rüschlikon near Zurich is the oldest think tank in Switzerland. The GDI is part of the "Im Grüene" Foundation. In keeping with the wishes of its founder, Gottlieb Duttweiler, the non-profit organisation GDI is a "place for reflection and encounters" for the purpose of conducting "scientific research in the social and economic fields".

GDI researchers analyse megatrends and countertrends and develop future scenarios for the economy and society. Their findings are reported in studies and books and discussed at conferences and events. The GDI is a practice-oriented, independent institution with a focus on the early identification of trends in the retail sector.

As a place for encounters, the GDI hosts conferences with leading thought leaders and decision-makers to develop novel ideas about future developments. In addition, the institute also organises events on current topics for a broader public. Over and above this, the GDI also rents out spaces and infrastructure for business and private functions.

Our Products

On your behalf, the GDI develops studies, organises workshops and holds speeches in your company. And for your event, we offer you to book our historic location with its extraordinary view. More...

Our team

Here you can find all staff members of the GDI Gottlieb Duttweiler Institute. More...



More than 50 years ago the members of the Migros community gave their founder Gottlieb Duttweiler a gift of 200,000 Swiss francs for his 70th birthday on 15 August 1958.


In 1962, shortly before he died, Gottlieb Duttweiler laid the foundation stone for the «construction of an international educational and research institute». However, the idea for an institute was much older.


The Gottlieb Duttweiler Institute is owned by the «Im Grüene» Foundation; its mission is to conduct research. The GDI is also partly funded by the Migros Kulturprozent.