Offline shops are invisible for online purchases. Nick Brackenbury, CEO of the e-commerce company NearSt, wants to change this with an app. In this video interview, he explains how.
The App NearSt connects online search queries with offline shops in the vicinity to keep the distance between dealers and customers as short as possible.
This not only meant higher sales for stores, says startup founder Brackenbury, but also helped to determine customer behaviour in advance.
Nick Brackenbury explains in a video interview, recorded at the 67th International Retail Summit at GDI, how the app helps retailers to have the right products on hand at the right time.