The European Chief Marketing Officer Conference provides top-management executives and marketing professionals access to latest marketing thinking from distinguished global thought leaders. Among the conference speakers are:
- David A. Aaker, Marketing Guru and Professor Emeritus, Berkeley
- Jean-Claude Larreche, Holder of the Alfred H. Heineken Chair, INSEAD
- Hans Vriens, Chief Innovation Officer, Barry Callebaut
- Michael Dunn, Chairman & CEO, Prophet
- Martin Roll, Business & Brand Strategist, VentureRepublic
- etc.
Keynote speaker David A. Aaker has published more than 100 articles and 12 books, including Managing Brand Equity, Building Strong Brands, Brand Leadership and Strategic Market Management (8th Edition). His forthcoming book, Spanning Silos: The New CMO Imperative, will be released later this year. Aaker is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world’s most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review. Professor Emeritus at the Haas School of Business, Berkeley, he has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing. Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.
Conference participants will have the opportunity to engage with conference speakers and conference participants through interactive keynote speeches, panel discussions and industry/marketing field specific knowledge sessions. The conference will cover both consumer to business (B2C) as well as business to business (B2B) marketing. Rather than focusing on specific industries, the conference will address the underlying common core patterns across industries. To foster cross-fertilization of ideas and provide a powerful networking experience, the number of conference participants will be limited (first come – first served).
More information: www.cmo-conference.org/index.cfm
Registration: www.cmo-conference.org/index.cfm