Topical Details - These and other topics will be covered
- How to build restaurant brand equity.
- The advantages of creating strong restaurant brands.
- The integration of brand elements to a marketing plan.
- Different approaches to measuring restaurant brand value.
- Identifying successful restaurant brand strategies.
- How to create restaurant brand hierarchies and brand portfolios.
- Sub-branding strategies for restaurant companies.
- The variety of brand management models and how they can be applied to restaurant segments.
- The keys to applying Monolithic, Endorsed, and Simple brand strategies.
- The history, current use, and future of corporate restaurant brands.