Pioneers 1.07

Reinier Evers

Founder of trendwatching.com and well-know an accomplished trend watcher, entrepreneur and presenter. He holds a Master's degree in Economics from the University of Amsterdam, and has been fascinated with the online business revolution ever since being introduced to the upcoming web in 1994 at New York University, where he studied Business Policy.

While at interactive agency agency.com in New York and London from 1997 to 1999, he worked with global clients like British Airways, Texaco, and Compaq, managing a team of strategists and analysts. Many of these projects involved trend spotting, business research, vision development and competitive analysis, making trendwatching.com a natural progression of his activities.

These days, trendwatching.com welcomes more than 150,000 visitors to its website each month, while 130,000 business professionals in 120+ countries receive the company's monthly Trend Briefing.

He has also been quoted as a trend expert in numerous business publications, including BusinessWeek, Time Magazine, The Guardian, Business 2.0, Die Zeit, Advertising Age, and blogs like buzzmachine.com, thelongtail.com and gapingvoid.com.

On a corporate level, Reinier has worked with leading brands like Coca Cola, O2, Young & Rubicam, KLM Airlines, SonyEricsson, Schiphol Airport, Electronic Arts, InterContinental Hotels Group, INSEAD, MasterFoods, and Unilever.
www.trendwatching.com