Little, Big Revolution
Why New Niches Will Outbeat Mass Markets
Tomorrow's bestsellers are growing in niches. Trendwatching pioneer Reinier Evers («Nouveau Niche») on the huge power of small markets.
The trend firm trendwatching.com is independent and opinionated, scanning the globe for the most promising consumer trends. For them the new riches will come from servicing the new niches! It's definitely time to incorporate «Nouveau Niche» into your corporate vocabulary and your business strategy. But what's fueling «Nouveau Niche»?Consumers are more individualised than ever, expecting every good, service and experience to be addressing their unique and so important selves. Gone are the traditional demographic segments, the distinct consumer classes: this is all about being «masters of the youniverse».
Consumers are also more experienced than ever. They expertly cut through the crap, ignore advertising, and know which quality and price levels are fair. They actively hunt for the best of the best, and the best of the best is often not mass.
What opportunities ist his trend creating? The above is not spanking new, and neither is it complete. However, what is new, is how rapid this trend is approaching its tipping point. And above all, it's a mindset. To continue thinking of niche as unprofitable or unpopular, may equal commercial suicide.
Expect every significant field in business to succumb to the power of «Nouveau Niche». Advertising. Publishing. Television. Food and Beverage. Hospitality. Dating. Entertainment. Electronics. Search. Financial services. And so on. We'll still need mass, whether it's for low cost goods or to satisfy sudden cravings to belong to a larger group. And something that is really, really good or desirable will still be able to reach mass status. But it will be mass by choice, not mass by scarcity.
On the «Pioneers» stage, Reinier Evers will discuss the emergence of the new niches and its impact on business. Discover how entrepreneurs have an opportunity in almost every sector to benefit on a big scale from the trend to small business!