Building Trust, Making a Promise
Course Objectives
By the end of this course, participants will have:
- achieved an awareness of the importance of protecting a company’s brand equity.
- a set of skills preparing them for success in a branded restaurant environment
- an understanding of the role of restaurant brands in society
Participant Benefits
Every attendee will gain new:
- Knowledge of state-of-the-art branding theories
- Skills in adapting brand strategies to their own organization
- Behaviors that can be applied immediately upon their return home
Topical Details
These and other topics will be covered:
How to build restaurant brand equity.
- The advantages of creating strong restaurant brands
- The integration of brand elements to a marketing plan
- Different approaches to measuring restaurant brand value
- Identifying successful restaurant brand strategies
- How to create restaurant brand hierarchies and brand portfolios
- Sub-branding strategies for restaurant companies
- The variety of brand management models and how they can be applied to restaurant segments
- The keys to applying Monolithic, Endorsed, and Simple brand strategies
- The history, current use, and future of corporate restaurant brands
Faculty
Prof. Dr. Christopher Muller